Our mission
At Additive.earth, we are dedicated to driving the transition towards a sustainable future. Our mission is to expedite the net-zero and nature-positive impact from emerging nature-based solutions, with a bold target of redirecting £50 billion of private investment into nature and sequestering 2 billion tCO2e by 2030.
Accelerate
Systems thinking approach
Through our innovative market infrastructure ventures, we bring together nature-based solutions, green finance, and AI/digital transformation to create impactful outcomes. By collaborating with strategic partners, we fast-track progress while delivering substantial value to our partners and investors.
Collaborative
ACCELERATE AND DELIVER
With a deep understanding of the environmental crisis we face, Additive.earth is committed to mitigating the impact of climate change. As CEO Rob Passmore affirms, “We recognise the importance of accelerating net-zero and nature-positive impact and aim to catalyse £50 billion of private investment into nature, sequestering 2 billion tCO2e by 2030.”
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Our strategic partners









Digital Transformation
THE POWER OF GREEN AI
Leveraging the power of technology, we maximise our impact by simplifying the identification and investment in nature-based solutions through innovative digital solutions. Our cutting-edge analytics and machine learning enable us to identify growth opportunities and make data-driven decisions, optimising the performance of our ventures.

VALUES MATTER
Operating principles
Additive.earth’s transformative strategy combines nature-based solutions with digital technology, resulting in a high-value, high-integrity portfolio that makes a tangible contribution to the environmental crisis. Join us in building a sustainable future as we invite everyone to become part of our mission and make a real difference.ue our mission.
Contact / Connect
We love to connect, so if you have a question, a comment, or want to say hello, feel free to reach out. Our team are here to assist you, and we aim to respond to all enquiries promptly.