Explores New Horizons in Canada for Seaweed Economic Accelerator Programme, a pioneer in sustainability and climate resilience, was honoured to be selected as one of just 20 UK marine technology businesses to participate in the prestigious Global Business Innovation Programme (GBIP) visit to Canada. Organised by Innovate UK, this initiative aims to explore innovation opportunities in Atlantic Canada’s ocean technology sector. The visit included a tailored innovation tour, participation in Canada’s premier ocean industry event, and strategic discussions on the potential of a ‘Seaweed Economic Accelerator’ programme.

A Strategic Visit to Atlantic Canada

The GBIP visit to Canada is part of a structured programme designed to maximise business opportunities through preparation, a tailored innovation visit, and post-visit support. The programme featured a 2-day bespoke tour in St. John’s, Newfoundland and Labrador, and participation at the H2O: Home to Overseas Conference and Exhibition. This premier event offered exclusive networking opportunities and pre-arranged B2B meetings with potential international partners.

Key Engagements and Discussions

During the visit, Rob Passmore, CEO of, engaged with a range of influential organisations to discuss the transformative potential of seaweed aquaculture and the Seaweed Economic Accelerator programme. Meetings were held with:

  • Ocean Frontier Institute
  • Government of Nova Scotia
  • Newfoundland Aquaculture Industry Association
  • Innovation Canada
  • Atlantic Canada Opportunities Agency
  • Invest Nova Scotia
  • Crown Estate Scotland
  • University College London
  • University of Plymouth
  • National Indigenous Fisheries Institute
  • Global Affairs Canada
  • NRC (Ketch Harbour)
  • Ocean Technology Council of Nova Scotia
  • Propeller VC
  • Creation Destruction Lab

These discussions focused on building a science-based public-private partnership to establish seaweed biorefineries and accelerate biomass production to displace petrochemical-sourced ingredients in multiple sectors, including pharmaceuticals, cosmetics, food and beverages, agriculture, and biofuels.

Rob Passmore on the Visit

“The GBIP visit to Canada has been invaluable. The incredible appetite and momentum displayed by the Canadian market for sustainable aquaculture solutions are truly inspiring. This trip has opened up significant opportunities for collaboration and innovation that will drive the growth of the seaweed sector.” – Rob Passmore, CEO of

Outcomes: Seaweed Economic Accelerator Workshops

As a direct outcome of these engagements, is now planning a series of accelerator workshops to further develop the Seaweed Economic Accelerator programme. These workshops will focus on:

  • Innovation and Collaboration: Bringing together key stakeholders from the UK and Canada to refine the strategic framework for the accelerator.
  • Technology Integration: Exploring cutting-edge technologies to enhance seaweed farming efficiency and yield.
  • Market Development: Identifying and addressing market barriers to scale the seaweed sector.
  • Regulatory Pathways: Streamlining regulatory processes and securing in-principle agreements for pre-permitting.
  • Investment Opportunities: Engaging with potential investors to fund the development of seaweed biorefineries and related infrastructure.

Benefits of the GBIP Visit

  • Innovation Opportunities: Exploring Atlantic Canada’s thriving ocean tech sector.
  • Understanding Market Dynamics: Gaining insights into the challenges and opportunities of doing business in Canada.
  • Building Networks: Establishing connections with potential collaborators and partners, both in the UK and globally.
  • Enhancing Value Proposition: Improving the company’s appeal to international partners and investors.

Further Reading:

For more details on the GBIP visit to Canada and to view Rob Passmore’s full presentation, click here.

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