About Us

Driving Systemic Change for a Sustainable Future

About Additive.earth

Additive.earth is an asset-locked non-profit organisation dedicated to accelerating the journey to sustainability through a portfolio of for-profit subsidiaries. Our innovative approach focuses on systemic impact ventures that address critical environmental challenges. By launching multiple ventures concurrently, we aim to create a flywheel of impact, driving rapid and scalable solutions for nature and climate.

Our mission

Our mission is to revolutionise how society responds to the climate and nature emergency. We are committed to developing and implementing innovative solutions that promote environmental sustainability, resilience, and equitable growth. Through strategic partnerships and cutting-edge technology, we strive to create a healthier planet for future generations.

Impact-Focused Approach

At Additive.earth, we measure our success by the tangible positive impacts we create. From improving global river health through advanced monitoring systems to pioneering sustainable ocean farming, our ventures are designed to address the most pressing environmental issues. We aim to scale our solutions globally, ensuring that our efforts contribute significantly to ecological health, biodiversity, and community well-being. Our ventures, including Additive Catchments and Additive Aquaculture, are already making substantial strides in their respective fields, setting new standards for sustainability and innovation.

Our team

Our team comprises dedicated professionals with diverse expertise in environmental science, technology, business, and policy. United by a shared vision of a sustainable future, we work collaboratively to drive systemic change. Our leadership includes experienced entrepreneurs and industry experts who guide our ventures with strategic insight and operational excellence. At Additive.earth, we believe that our collective efforts can make a profound difference, and we are committed to empowering our team to achieve our ambitious goals.

Senior Leadership

Rob Passmore

Rob Passmore

CEO & Co-founder @ Additive Catchments
Rob leads on strategy, engagement and partnership.
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Quinton Davies

CTO & Co-Founder @ Additive Catchments
Quin leads our technology function working closely with partners at Siemens
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Dale Van Demark

Director @ Additive Catchments
Dale leads our corporate strategy and legal activity
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Brett Grosvenor

Head of Delivery @ Additive Catchments
With 23 years at the Environment Agency, Brett leads programme delivery

Partner Leadership

Adam Cartwright

Water Sector Strategic Director @ Siemens Global
Adam represents Siemens in the CMaaS® Consortium with his team of data scientists and sector experts
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Dr Brian Cox

Practise Director – Water @ AtkinsRéalis
Brian leads AtkinsRéalis water consulting practise
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Dr Christopher Yates

Principal Water Quality Scientist @ AtkinsRéalis

David Owens

MD Water Technologies @ Galliford Try PLC
David represents GT in the CMaaS® Consortium
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Stuart Barefield

Head of Technical Development @ Galliford Try PLC
David represents GT in the CMaaS® Consortium
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Oliver Raud

Principal Consultant @ Isle Utilities
Oliver supports service development and value optimisation
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Join Us on Our Journey

We invite you to learn more about our work, explore our solutions, and join us in making a positive impact on our planet’s future. At Additive.earth, we’re not just monitoring the environment — we’re actively improving it, one catchment at a time.

Talk to the team

Whether you’re in pursuit of new solutions, expert guidance or simply exploring how our technology can support your environmental goals, we’re here for you.

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